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Rethinking the Corporation
Executive must read book
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By Forler Massnick
Rethinking the Corporation is more than a leadership guide. It?s a survival guide for business leaders.
With the unprecedented changes technology and science have wrought on society, traditional, twentieth-century, management-through-control techniques are crippling corporations and causing them to fall behind their competitors.
Reviews
Rethinking the Corporation was well written, insightful and fun to read. The writing style makes it a pleasure to read and the vignettes were effective in making the key points.
Rethinking the Corporation is a brilliant, step-by-step guide to helping leaders train their employees to cater to the public. An excellent tool to create loyal, repeat business.?
?Forler Massnick has produced a comprehensive, beneficial book that no business owner should be without. Outstanding in practical application and in customer service control.?
?Rethinking the Corporation steps away from the old, obsolete business-management techniques and presents an effective new method geared toward the twenty-first-century consumer. Rich with real-world examples, Massnick?s book is sharp, thorough and realistic.?