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March 2010
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BOOK

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A MUST READ BOOK FOR EXECUTIVES!

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“RETHINKING THE CORPORATION”

NEW WAYS TO GOVERN AND MANAGE AS SCIENCE AND TECHNOLOGY PRODUCE EXPONENTIAL CHANGE


BY FORLER MASSNICK

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Reviews

Rethinking the Corporation was well written, insightful and fun to read. The writing style makes it a pleasure to read and the vignettes were effective in making the key points.
-Jeff Ebel, SCORE Chapter Chair

Rethinking the Corporation is a brilliant, step-by-step guide to helping leaders train their employees to cater to the public. An excellent tool to create loyal, repeat business.”
-Samih Darwazah, author of Building a Global Success

“Forler Massnick has produced a comprehensive, beneficial book that no business owner should be without. Outstanding in practical application and in customer service control.”
-Kenn Ricci, author of Management by Trust

“Rethinking the Corporation steps away from the old, obsolete business-management techniques and presents an effective new method geared toward the twenty-first-century consumer. Rich with real-world examples, Massnick’s book is sharp, thorough and realistic.”
-Mary B. Lucas, author of Lunchmeat & Life Lessons