rethinkchronicles » MARKETING

Branding is a marketing/Internet challenge

Editor — Mon, 11 Jan 2010 17:43:42 +0000

Marketing has always been part science and part instinct. The marketing component is the purview of the numbers crunchers. Instinct is the fuzzier realm of gut feel, tempered by experience and judgment. It is often difficult for executives to navigate the turbulent waters of branding, which is part measureable and part elusively ephemeral.One thing is certain. [...]

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Branding is a marketing/Internet challenge

Marketers face a new conundrum

Editor — Wed, 09 Dec 2009 15:38:56 +0000

Google Goggles

While marketing executives continue to struggle with what to do about Web 2.0, they face a possible new conundrum just announced by Google. An industry observer made this comment, “This is certainly a rebuke to anyone who believes that Google is through innovating.”

The comment was prompted by Google’s announcement of these developments: 1) the [...]

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Marketers face a new conundrum

Marketers grapple with Web 2.0

Editor — Wed, 08 Jul 2009 15:35:31 +0000

Tim Berners-Lee

Is Web 2.0 a distinctly different application of Internet technology or, as Internet pioneer Tim Berners-Lee described it a “piece of jargon”? This is a serious question for marketing executives grappling with issues about where to spend advertising and promotion dollars in puzzling economic times.Initially the Web was used as a way of publishing [...]

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Marketers grapple with Web 2.0

Blogs becoming mainstream media

Editor — Sat, 25 Apr 2009 19:35:33 +0000

Blogs have been described as online diaries for anxiety-ridden teenagers. They are that, of course, but more recently they have gained respect as mainstream media. Essentially they are two-way conversations that occur on many fronts.

According to Internet trade sources, currently 27.9 million U.S. Internet users, representing 14% of the Internet population, [...]

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Blogs becoming mainstream media

Hydrogen powered car breakthrough

Editor — Sat, 04 Apr 2009 19:42:24 +0000

As is often the case, researchers toiling in relative obscurity in a lab somewhere have a breakthrough that touches the lives of everyone on earth. That could well be what is happening at the University of Dayton, in Ohio, where an engineerig professor has made a discovery that could make fuel cells economical.

Hydrogen-powered fuel cells are [...]

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Hydrogen powered car breakthrough

Nanotechnology discoveries promise self-powered devices

Editor — Thu, 12 Mar 2009 13:40:27 +0000

The field of nanotechnology is producing phenomenal results that respond to what Einstein is reputed to have said, ?any fool can make things bigger, more complex, and more violent. It takes a genius?and a lot of courage?to move in the opposite direction.?

Atoms and molecules are measured in nanometers.

Scientists at Texas A&M are moving in the [...]

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Nanotechnology discoveries promise self-powered devices

Optical disc capacity demonstrates the meaning of exponential

Editor — Thu, 12 Mar 2009 13:21:56 +0000

The meaning of exponential (an extremely rapid increase) is demonstrated dramatically in the world of optical discs. No sooner did the in-the-know public get used to the idea of Blu-ray and its impressive 50 gigabytes of storage than another giant leap is in the making.

Blu-ray discs hold five times more data than a standard DVD. [...]

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Optical disc capacity demonstrates the meaning of exponential

A scientific solution to recharging electronic devices

Editor — Thu, 12 Mar 2009 09:43:38 +0000

Tired of recharging the numerous electronic devices that have become an esssential part of your lifestyle, and the snarl of wires involved? You can take heart in a ferment of technical development occurring at MIT where they have demonstrated wireless power transfer, and Texas Instruments where self-charging electronics and energy-efficient microchips are in the news. MIT refers to its concept as WiTricity (wireless electricity), making it possible for cell phones, household robots, mp3 players, laptop computers and other portable elecronics to charge themselves without ever being plugged in. It is accomplished by coupling resonant objects of the same frequency. The technology is rooted in well known laws of physics. [...]

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A scientific solution to recharging electronic devices