FINANCE
In the decades when we moved from adding machines to supercomputers that crunch numbers in rates of thousands of billions per second, complexity overwhelmed common sense and gave us the current economic crisis.
It will not be business as usual in the corporate counting house. For example one of the most significant assets of many corporations is the creativity of their people. Accountants still don’t know how to measure it, and executives don’t know how to make flourish.
The roles of finance, accounting and risk management will assume greater importance as companies face the challenges of The Rethink Revolution.
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Rethinking the Corporation
By Forler Massnick
Rethinking the Corporation is more than a leadership guide. It’s a survival guide for business leaders.
With the unprecedented changes technology and science have wrought on society, traditional, twentieth-century, management-through-control techniques are crippling corporations and causing them to fall behind their competitors.
Testimonials
Rethinking the Corporation was well written, insightful and fun to read. The writing style makes it a pleasure to read and the vignettes were effective in making the key points.
Rethinking the Corporation is a brilliant, step-by-step guide to helping leaders train their employees to cater to the public. An excellent tool to create loyal, repeat business.”
“Forler Massnick has produced a comprehensive, beneficial book that no business owner should be without. Outstanding in practical application and in customer service control.”
“Rethinking the Corporation steps away from the old, obsolete business-management techniques and presents an effective new method geared toward the twenty-first-century consumer. Rich with real-world examples, Massnick’s book is sharp, thorough and realistic.”