MARKETING
Ever since the Industrial Revolution of 200 years ago, management, personnel departments (human resources) and virtually all other areas of business have been rooted in control. It has become like a barnacle on ship hull. Its primary purpose in life is to slow things down.
It is not easy to shift (from an ingrained belief in the fundamental correctness of control methods and procedures as the safest and best way to do business) to a philosophy of trust, innovation, and creativity. It may not be easy but it is the only way to survive The Rethink Revolution.
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Rethinking the Corporation
By Forler Massnick
Rethinking the Corporation is more than a leadership guide. It’s a survival guide for business leaders.
With the unprecedented changes technology and science have wrought on society, traditional, twentieth-century, management-through-control techniques are crippling corporations and causing them to fall behind their competitors.
Testimonials
Rethinking the Corporation was well written, insightful and fun to read. The writing style makes it a pleasure to read and the vignettes were effective in making the key points.
Rethinking the Corporation is a brilliant, step-by-step guide to helping leaders train their employees to cater to the public. An excellent tool to create loyal, repeat business.”
“Forler Massnick has produced a comprehensive, beneficial book that no business owner should be without. Outstanding in practical application and in customer service control.”
“Rethinking the Corporation steps away from the old, obsolete business-management techniques and presents an effective new method geared toward the twenty-first-century consumer. Rich with real-world examples, Massnick’s book is sharp, thorough and realistic.”