For about a thousand years prior to the 20th century the Chinese used a form of execution known as death by a thousand cuts. That is an apt description of the consequences of the business as usual practices of many companies facing today’s challenges.For example, many executives function as though they were still in an era [...]
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Marketing has always been part science and part instinct. The marketing component is the purview of the numbers crunchers. Instinct is the fuzzier realm of gut feel, tempered by experience and judgment. It is often difficult for executives to navigate the turbulent waters of branding, which is part measureable and part elusively ephemeral.One thing is certain. [...] The first imperative is to deliberately, consciously wean the organization from excessive control, the methods most executives learned and practice in their profession. The late Peter Drucker explained, “Because the modern organization consists of knowledge specialists, it has to be an organization of equals, of colleagues and associates. No knowledge ranks higher than another; each [...] Forler Massnick It is time for the annual rite of attempts to forecast what will happen in the new year. In his book Rethinking the Corporation, Forler Massnick quotes Winston Churchill’s complaint, “The future is one damn thing after another.” Peter Drucker put an academic spin on it, “”Forecasting is not a respectable human activity and [...] Chief Executive Magazine asked a cross-section of of CEOs to write about their outlook for the coming year. Editor J.P. Donlon said he was struck by their twin concerns about rising government spending and increasing taxes and regulations, as well as the effect both would have on what they regard as a fragile economic recovery. Donlon observed, [...] Rosabeth Moss Kanter Reacting to the tenor of the times, scholars and commentators are focusing on what could be called the “muddle in the middle”. Society seems to be like a child attempting to jump a puddle and instead landing kersplash in the middle. Harvard Business School professor Rosabeth Moss Kantor writes about change being hardest [...] In an age in which the average tenure of CEOs has shrunk to about five years, and theories about how to manage successfully through economic turmoil have the lifespan of a tsetse fly, it is interesting to reflect on the amazingly prophetic writings of Peter Drucker who died nearly four years ago at the age of [...] Tim Berners-Lee Is Web 2.0 a distinctly different application of Internet technology or, as Internet pioneer Tim Berners-Lee described it a “piece of jargon”? This is a serious question for marketing executives grappling with issues about where to spend advertising and promotion dollars in puzzling economic times.Initially the Web was used as a way of publishing [...] Recognize that science and technology are advancing at stunning speed and can lead to a bright future for your company, or if ignored can put you out of business The distinguished scientist Ray Kurzweil contends that machines will surpass human processing capability, and thus become the most significant intelligent force on Earth. This dramatic change, he believes, is imminent. “The intelligence that will emerge,” he wrote, “will continue to represent the human civilization, which is already a human-machine civilization. This will be the next [...] |
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