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It is not surprising that corporations are struggling with how to budget for and use the Internet as a marketing tool and interface with customers. After all the Internet is a surrogate for sales people, and sales people are a surrogate for the image and reputation of the legal entity called a corporation. Until accountants figure out [...] Google Goggles While marketing executives continue to struggle with what to do about Web 2.0, they face a possible new conundrum just announced by Google. An industry observer made this comment, “This is certainly a rebuke to anyone who believes that Google is through innovating.” The comment was prompted by Google’s announcement of these developments: 1) the [...] Rosabeth Moss Kanter Reacting to the tenor of the times, scholars and commentators are focusing on what could be called the “muddle in the middle”. Society seems to be like a child attempting to jump a puddle and instead landing kersplash in the middle. Harvard Business School professor Rosabeth Moss Kantor writes about change being hardest [...] Peter Drucker, the professor, author and consultant who revolutionized the theory of management, was amazingly prescient, having the ability to foresee the future. He has been dead for more than three years, but his ideas live on. Peter Drucker He was spot-on in describing what is now being experienced in the economy, and slotted it into historical [...] A new slogan may be ascending to an important position in the lexicon of health care. It is ?disruptive innovations?, a term used persuasively by the author of a new book, The Innovator?s Prescription, published by McGraw-Hill. The rise of technologies that introduce the ability to diagnose precisely the root causes of disease and create targeted [...] |
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